As a buyer of management consulting, have you ever wondered how you can identify a real expert? Below is a quick way to make an initial assessment of expertise. If a consultant answers "YES" to all three questions they are likely a true subject matter and sectoral expert, and worth meeting with to determine if they are the best solution to your specific consulting challenge...
1. Does the consultant regularly publish articles, in professional media, on the subject matter on which they consult?
2. Does the consultant regularly speak to professional groups on the subject matter in which they consult?
3. Does the consultant have clients outside of their own local geographical market?
A generalist will not have published anything other than their own marketing newsletter writing about the birthdays in their office and their own anniversaries, Similarly, they will not be sought after as speakers at any event other than a local business networking luncheon, and finally, clients will not cross the street for a generalist - unless they are cheaper. Expertise travels the globe because they provide value beyond the constriants of travel costs.
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